AOL acquires buy.at from DFJ Esprit
06 Feb 2008
AOL announced today that it has acquired buy.at, Europe's leading independent affiliate network that provides a platform for performance based e-commerce marketing programs to advertisers and publishers. Buy.at will operate as a wholly-owned business unit of Advertising.com, part of AOL’s Platform-A organization. Founded in 2002, Buy.at was backed by DFJ Esprit with $14.4 million.
"It will position AOL's Advertising.com to serve merchant and retail advertisers with the industry's most comprehensive set of performance-marketing offerings," AOL CEO Randy Falco said in a statement.
Advertising.com CEO Lynda Clarizio said "We have wanted for a long time to be in this business. We really think this is the most innovative platform that's out there."
The partners at DFJ Esprit are delighted with the transaction and would like to extend their congratulations and thanks to the Buy.at team.